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2021

Bachelor Visual Communication

2021

Koen Stijnen

THE BUTTERFLY EFFECT

THE BUTTERFLY EFFECT is a sequel to my previous book COCOON, within this project I explore the different thoughts during the first year of the Covid-19 pandemic and provide insight into the different experiences around the world.

Because of the division and discussions that arose during the pandemic, I became interested in how the individual actually experienced it. Is it true what we are being told? Is Bill Gates trying to inject us with microchips? On the opposite side, there are also people who are terribly afraid of it, who haven’t seen anybody or gone outside for weeks or sometimes even months.

Within this project, I bring together 80 personal perspectives from across the globe. Their feelings, experiences, or thoughts tell their unvarnished opinions and reveal their deepest and sometimes pent-up feelings.

I combined their stories with my photography by analyzing the text looking for emotions, or elements that stand out to me. Based on what I feel, I created an image that contains the essence of the text. And thus ultimately creating a triangular relationship between image, text and the feeling, making them reinforce each other.

- How do you promote mutual understanding?

Promote mutual understanding with features of a text
Empathy
Tyler Mitchell
James Mollison
Dorothea Lange
Francisco Goya
Alfredo Year
Empathy Museum
Sub-conclusion

- Can I convey a feeling with an abstract visual language?

How did abstract expressionism come about?
Paul Jackson Pollock
Willem de Kooning
How have artists in abstract expressionism expressed their feelings? Can a line represent emotions?
What meaning do different forms have?
Can I influence emotions with the use of color?
Analysis
Sub-conclusion

- What ways are there within photography to combine image and text?

Bieke Depoorter
Sophie Calle
Sophie Calle
Sophie Harris Taylor
Valentina Abenavolic
Adam Broomberg & Oliver Chanarin Aaron Schuman
Harry Borden
Duane Michals
Sub-conclusion

- Which visual elements influence the final product?

The influence of book format on the reading experience
grids
pace
Bind
Split the page
Passe partout
Juxtaposition
Packaging
Sub-conclusion






























































































































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Maastricht Institute of Arts