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2020

Master of Arts in Fine Art and Design

2020

Ashley Sauer

The Case for Creatives: Why Conservation Needs Artists

front cover: lions and whales oh my
front cover: lions and whales oh my

Using visual storytelling is crucial for communicating scientific knowledge and inspiring passion for nature. With the planet becoming increasingly threatened by climate change and mass extinction, it is essential to take steps to protect it.This thesis explores how illustration and design can benefit conservation causes by evaluating approaches to two different topics: whales stranding off the coast of the Netherlands, and snaring threatening African Lions. The images here were created for each of these topics respectively, and show the limitless possibilities of using art to benefit science and the preservation of biodiversity.

My master’s thesis The Case for Creatives: Why Conservation Needs Artists explores the topic of how illustration and design can benefit conservation efforts. Two topics within conservation are compared to evaluate the diverse ways art and illustration can benefit fields of science and contribute to the protection of this planet's biodiversity. Methods of illustration and design are explored to find the most beneficial approach to address the needs of each cause with assessment of the desired target audience, marketing tactics, community-based art and conservation initiatives, and the dynamics between humans and wildlife. The two conservation topics compared are whales stranding off the coast of the Netherlands and African lions threatened by snaring. These contrasting topics create a beneficial comparison to understand how to evaluate the needs of a conservation cause and how to execute different forms of artistic approaches to contribute to conservationists' agendas through community outreach, education, marketing, and creativity.



































































































































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Maastricht Institute of Arts