sort by

filter by



2049

2048


2047


2046

2045


2044


2043

2042


2041


2040

2039


2038


2037

2036


2035


2034

2033


2032


2031

2030


2029


2028

2027


2026


2025

2024


2023






















































2020

Bachelor Communication and Multimedia Design

2020

Femke Slot

Tomorrow Times

My project focussed on research into the impact of positive communication on the publics opinion on sustainability and the environment. To enhance this impact a new way of communication was designed. The work was performed at BrightVibes in the Netherlands.
My project focussed on research into the impact of positive communication on the publics opinion on sustainability and the environment. To enhance this impact a new way of communication was designed. The work was performed at BrightVibes in the Netherlands.

The main problem to be addressed was how BrightVibes could strengthen its impact among its target group through positive and inspiring stories. The underlying research questions examined the definition of positive communication, defining the goal and the target group in concrete terms, compiling a list of comparable initiatives with the accompanying communication media, and finding a suitable solution for BrightVibes.

Positive communication
Fear, negative communication, and conflicting messages in which hardly any solutions are presented are dominant items on the mainstream news. This can be the reason for a low level of engagement, uncertainty and apathy. Positive communication can counterbalance this.

There are several forms of journalism that focus on positive communication (such as constructive and solution-oriented journalism). Constructive communication with solutions contributes to engagement, positive change and empowerment. In this, an action-based perspective is important, with sufficient room for individual interpretation and significance.

The effect of positive communication can be strengthened through online communities engaged in collaboration and sharing information.

The goal and the target group of the communicated message
The general goal of the message is to engender a positive social impact as a contribution towards a more sustainable world. To achieve this, it is important to boost engagement, activate people, and contribute to community building.

Comparable initiatives
Six initiatives were found, and compared to one other. SolutionsU (a website with a searchable database with positive news items), HetkanWEL (a website whose goal is to inspire people to adopt a greener, more honest, and more pleasant lifestyle), Good News Network (a website with positive news items), Green my place (a game in the category of serious gaming directed at promoting an efficient use of energy), WWF plastic waste app (an app directed at reducing your use of plastic), and Orb Media-PLUS PLASTIC (a multimedia story about micro plastics). The strengths and weaknesses of these initiatives were incorporated into the design phase.

Possible solution for BrightVibes
Multimedia stories were chosen as a communication medium, in which existing or new content can be used and messages about specific subjects are brought together in connection with one another and in a suitable context. Multimedia stories are potentially highly interactive, which can provide a substantial boost to commitment and engagement.

This also makes it possible to ‘archive’ messages and perform a query.

Concept
Based on the research conducted, seven frames were set up with various perspectives for the design of the ultimate solution. These were used as a source of inspiration, for consultation with BrightVibes, and for comparison with the target group's needs.

Ultimately, a frame was chosen in which the basic premise was that individual contributions to sustainability and the environment are not visible enough and are not sufficiently emulated. Based on this perspective, sharing solutions and activating and possibly stimulating people to collaborate with one another came out as an important factor.

Realization
User experience and a clear flow are very important in a multimedia story. The attention of the audience must be concentrated entirely on the story and the experience. Therefore, the design phase focused on visual design, user experience (UX), and user interface (UI). An attempt was made at reducing the amount of coding to a minimum and, because of this, use was made of a commercially available tool for digital storytelling (Shorthand). With regard to online community building, it was decided to link multimedia stories to a new, accompanying Facebook group.

Because sustainability and the environment is a very broad topic for only one multimedia story, a decision was made to make multiple stories about specific topics.

Recommendations for BrightVibes

1. Publish multiple multimedia stories.
2. Search for possibilities to obtain better support for community building.
3. Categorize and archive messages in multimedia stories and make them available on the BrightVibes website.
4. Expand the functionality of multimedia stories by upgrading to a Shorthand plan with more extensive possibilities (the integration of a customized html code, a customized branded theme for BrightVibes and story embedding in BrightVibes’ own domain).
5. Investigate how dynamic content can be created through improved interaction with the target group, support for community building, and providing the BrightVibes community with the opportunity of creating stories independently.
6. Investigate the possibility of applying BrightVibes multimedia stories for educational goals.

Tomorrow Times: stimulating support for the future of our planet by sharing succes stories and positive messages about sustainability, environment and a circular economy.
























































2013

2012


2011


2010

2009


2008


2007

2006


2005


2004

2003



2001

2000


1999


1998

1997


1996


1995

1994



1992

1991



1989

1988


1987


1986

1985


1984


1983

1982


1981


1979


1978


1977

1976


1975


1974

1973


1972


1971

1970


1969


1968

1967



1965

1964


1963


1962

1961


1960


1959

1958


1957


1956

1955


1954


1953

1952


1951


1950

1949


1948


1947


1945


1944

1943


1942


1941





1935





1929

1928


1927


1926

1925


1924


1923

1922


1921


1920

1919


1918


1917

1916


1915


1914

1913


1912


1911


1909


1908

1907


1906


1905

1904


1903


1902

1901


1900


1899


1897


1896


1894


1893

1892


1891


1890

1889


1888


1887

1886


1885


1884

1883


1882


1881

1880


1879


1878

1877


1876


1875

1874


1873


1872

1871


1870


1869

1868


1867


1866

1865


1864


1863

1862


1861


1860

1859


1858


1857

1856


1855


1854

1853


1852


1851

1850


1849


1848

1847


1846


1845


1843


1842

1841


1840


1839

1838


1837


1836

1835


1834


1833

1832


1831


1829


1828


1827



1824

Maastricht Institute of Arts